We believe learning should leave nobody behind.

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This drives everything we do

We believe that when learning, talent, and performance work together, organisations don’t just train people. They build competitive advantage

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And we believe learning never stops.

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Not for the people we serve.

Not for the organisations we work with.

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We believed this when we started. We believe to now.

This is where it started...

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Picture a community college in Wales.

Late 1990s. The country's buzzing with Britpop and New Labour promises. And in the classrooms, there are learners the system had written off. The ones labelled "hard to reach, hard to teach."

We didn’t see it that way.

We saw people who'd been failed by one-size-fits-all learning. People who just needed a different door to walk through.

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A teacher using a laptop showing code to a group of attentive children in red school uniforms around a table.

The frustration wasn’t the students.

It was the walls. A classroom only holds so many seats. A timetable only fits so many hours. We could change lives, but only so many at a time.

Then something shifted.

A new technology was emerging. People called it the "Information Superhighway" back then, before we settled on "the internet." And we saw it immediately: this was the door. Always on. Always accessible. Learning that could reach anyone, anywhere.

Text reading 'Information Superhighway' above a grid landscape with a glowing horizon and a dark blue sky.

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We started building.

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Three professionals, one holding a tablet, one looking at a smartphone, and one with a laptop and stethoscope, standing against a blue background.

For years, that meant one project at a time.

Custom learning solutions for education, for public sector. Each one different. Each one teaching us something. We were getting closer to something bigger, but we couldn't quite name it.

By 2012, we knew what we had. A philosophy.

A learning-first approach that put outcomes before features. But philosophy doesn't scale. Not when every project is bespoke, every solution rebuilt from scratch.

Group of ten smiling people wearing blue and white Thinqi branded shirts and badges, standing and kneeling in front of a neutral background with colorful abstract shapes.

Hands holding a tablet displaying a blue interface with multiple rectangular and circular icons arranged in rows.

We needed to package everything we’d learned into one product.

We had the approach. We had the conviction. What we didn't have was a name.

Thinky. It was perfect. A little stylisation later, Thinqi was born.

(That's also why you might sometimes hear "CDSM" mentioned. It's still us. The original name, before Thinqi gave us a face the world could recognise.)

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And then something happened that proved we’d been right all along.

Healthcare organisations found us. Then international education. Enterprise clients. Public sector organisations beyond anything we'd imagined. Different industries, different challenges, different cultures.

The learning-first approach worked everywhere.

By 2018, we'd grown into something new. Customer Success stopped being a department and became an operating philosophy. Not just implementing platforms, but genuinely moving the needle on organisational impact. The whole company rallied around it. A north star.

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Today, more than 25 million people learn through Thinqi.

From schoolchildren in North Africa to senior leadership teams in UK financial services. The scale we once dreamed about in that Welsh community college.

We're still building.
Still thinky about it all.
Still opening doors.

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Vision:

To be known globally as the platform that proves learning's impact on performance and creates opportunity for everyone to become the best version of themselves.

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Mission:

We build technology that opens doors to learning and proves it drives results. We partner with L&D teams to help organisations and individuals fulfil their potential and demonstrate the impact that's always been there. 

Why we exist

Our vision & mission

Our values

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Focused man in white shirt looking at a computer monitor displaying data or software interface.

Smiling woman wearing glasses and a lavender sweater working on a tablet with a career plan and project management dashboard on a screen behind her.

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Customers at the heart

We succeed when you succeed

Your roadmap, built together

Strategic guidance, not box-ticking

Fast, caring support when you need it

Partnerships built on your outcomes

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Why we’re different

We're not another learning platform making the same promises. Here's what actually sets us apart:

Built unified. Not bolted together

Learning, talent, and performance in one system from day one. Not three modules fighting each other.

We take time to understand your organisation's current reality

Your challenges, your capabilities, and your goals. Our maturity model framework creates a practical roadmap that evolves with you as you grow.

We’re in the field, learning with you

We don't guess what L&D needs from an office. We're constantly working alongside L&D leaders, understanding your sector, your challenges, your reality.

Customer success shapes our product

Our customer success approach isn’t an afterthought. It’s how we build. Your feedback, your challenges, your winds directly influence what we develop next.

Transparent roadmap, evolving platform

We’re completely open about where we’re heading. Our product roadmap shows how we’re evolving to meet your changing needs. No secrets, no surprises.

We genuinely love learning

Not just as a tagline. Our team are learners first. We experiment, we explore, we stay curious. It’s why we understand what great learning looks like.